Are you unsure of what works and what doesn't for your software projects? Well, it might be time for you to learn about agile delivery!

In today's fast-paced world, the demands for digital product development have skyrocketed, and relying on traditional methods just doesn't cut it anymore. You must add modern methods like agile to your arsenal to keep up with the ever-changing landscape.

According to Deloitte's research report, more and more SaaS contractors are outsourcing to cut their internal costs for software development. This highlights the need for custom software development companies to deliver quality products on time and within budget.

Many legacy companies still rely on technical knowledge, a budget to build their tech stack, and a team of skilled workers to take the leap and make it. However, the need of the hour is to make their processes more flexible. This is where agile delivery comes into the scenario!

In this blog, we'll discuss the What is Agile product delivery? , What is the importance of Agile product development?, and what is the benefit of agile methodology in product development?

What is Agile Delivery?

Agile delivery is a continuous process of trial, error, and learning. In this, each task is breakdown into sprints, with each sprint having its own value of delivery.

The main objective of agile teams is to make every member equally responsible for the task. This leaves no room for a blame game in the team. The team collaboratively decides when it is ready to move to the next phase of the sprint with a new goal.

Holistically, it is based on the principles outlined in the Agile Manifesto. This may involve prioritization of individuals and interactions, followed by working software, customer collaboration, and responding to change.

With agile ways of working, your organizations can adopt:

  • compact, cohesive, result-oriented, dedicated teams;
  • visual communication;
  • the ability to adapt to change;
  • learning-embedded delivery
  • prototyping; failing fast;
  • iterative value delivery

When adopted well, research shows that agile projects enjoy a success rate of 64%, whereas projects under waterfall are only able to achieve a 49% success rate. Thus, agile projects are approximately 1.5 times more successful than their waterfall counterparts.

Why Prefer the Agile Delivery Process for Digital Product Development?

What is the importance of Agile product development?

Agile digital transformation is centered around five core principles that aim to help you create a successful and customer-centric digital product:

  • Establish a transformative vision

To achieve digital transformation success, your business vision should be innovative and customer-centric. It should encourage new ideas from every level of your organization.

  • Build secure platforms

While there have been criticisms of agile's security practices, it is crucial to prioritize security throughout the entire development process. One approach to improve security in agile development is to appoint "security champions" within agile teams.

  • Engage customers digitally

Digital solutions must be centered around the customer to be successful. You can involve customers in the development process by conducting focus groups or social surveys. Prioritize customer experience since the majority of consumers research a company online before making a purchase.

  • Generate data-driven insights

You should use data as the foundation for decision-making to drive performance. However, many organizations fail to use generated data effectively. By leveraging data within your organization, agile delivery frameworks help optimize decision-making and drive growth.

  • Embrace agility for continuous improvement

Agile development allows for continuous testing and learning, which improves the quality of the final product and introduces your team to new technologies. Adopt agile principles for steady improvement in the development process.

Look at our previous blog about agile delivery on title , Agile Methodology and its 4 Key Benefits.

What are the benefits of agile methodology in product development?

  • Agile delivers flawless and quality products.
    Agile methodology is known for its ability to deliver superior-quality products. By emphasizing collaboration, frequent testing, and continuous improvement, agile teams can quickly respond to changes and adapt their approach as needed to ensure that the end product meets the customer's needs.

According to a survey by the Project Management Institute, organizations that use the agile delivery process report higher success rates in their projects compared to those that use traditional methodologies. In 2020, the survey found that 71% of organizations that use agile methods always or often meet their project objectives, compared to just 49% of organizations that use traditional approaches.

Agile teams conduct frequent testing throughout the development process, which allows them to catch and address issues early on. This results in higher-quality products that are less likely to have bugs or other defects.

This leads to greater clarity and understanding of the requirements, reducing the risk of misunderstandings or missed features.

  • Agile brings customer satisfaction.
    The agile methodology delivers customer satisfaction by continuously involving the customer in the development process and incorporating their feedback. This ensures that the final product meets the customer's needs and expectations.


According to a report by   Scrum.org  ,

  • 70% of organizations that have adopted agile methodology report increased customer satisfaction;
  • Agile teams are 28% more productive and 44% faster in delivering products to the market.
  • It gives you full control over the development process.
    Agile methodology can give you better control over software development projects by enabling frequent communication and collaboration among team members. They also allow for more flexibility and adaptability to changes in requirements. Agile methodologies allow you to complete software projects in less time and expenses while meeting your business goals.
  • Agile supports software improvement.
    Agile delivery frameworks allow continuous improvement in your software projects through its iterative and incremental approach. In each iteration or sprint, your team works on a small set of features, tests them, and then delivers them to the customer. The customer provides feedback on the delivered features, which your team can incorporate into the next iteration. This process continues until the project is completed.

    For example, Spotify has implemented the agile method successfully. Spotify uses agile methodology to continuously improve its product based on user feedback. To compete with TikTok, Spotify has redesigned its UI which allows listeners to preview music, podcasts, and audiobooks with a visual element before saving them to their library.

Agile methodologies meet the need for a lightweight approach that can accommodate changing requirements in the development environment. They facilitate communication between developers and customers and undergo cycles of development, delivery, and feedback. This helps to obtain a more precise view of the requirements and be prepared for any changes. The primary objective of agile software development life cycle is to deliver what is needed when it is needed.

Ultimately, adopting agile methodologies can lead to improved productivity, better communication between teams, and higher customer satisfaction, making it a superior choice for your software development projects.

Explore How Custom Agile Software Development Drives Enterprise Growth in 2023