Lyca Mobile
Transforming Telecom Retail with a Seamless, Customer-Centric Platform
Business Challenge
LycaMobile’s legacy low-code e-commerce platform was inflexible, limiting growth and operational agility. The outdated system hindered new business models like post-pay, delayed market expansion, and caused siloed customer engagement channels. Marketing changes took up to seven days, slowing responsiveness in a highly competitive telecom ecosytem.
eCommerce
Lyca eShop was rebuilt from the ground up as a custom, customer-centric e-commerce platform. Rootquotient’s solution delivered real-time insights, agile order management, and seamless vendor integrations. The platform enabled personalized customer journeys and multi-channel marketing, boosting both operational efficiency and customer satisfaction.
How We Solved?
Rootquotient took an ownership-driven approach, starting with deep system analysis and client interviews to tailor the solution precisely to LycaMobile’s unique needs. Agile development and iterative feedback ensured continuous refinement, resulting in a scalable, integrated platform with enhanced user experience and streamlined order processing.
Customer Interactions
Payment Options
Retention Rates
Transactions
Order Value
Engagement
Buy-Now-Pay-Later Functionality
Robust Vendor Integration
Effortless Invoice Handling
Easy Returns and Refunds
Product Content Syndication via Icecat
Automates product listings with up-to-date specifications and high-quality images, accelerating catalog management and enhancing product presentation.
Through this collaboration, we’ve pioneered solutions, including a feature-rich OMS application. It’s a testament to our joint commitment to pushing technological boundaries “
Product Manager
Advanced Order Management System (OMS)
Provides comprehensive control over the entire order lifecycle, from placement to fulfillment, enabling faster processing times and improved customer service.
Flexible Payment Gateways
Integrates multiple secure payment providers such as Klarna, PayPal, and Worldpay, offering customers diverse payment choices and a smooth checkout experience.
With a £250 million investment, LycaMobile is driving next-generation telecom services through digital brand launches in Spain and the USA, eSIM technology adoption, enhanced omni-channel experiences, and operational automation, supported by continuous platform enhancements for scalability, security, and customer personalization.
Lyca eShop
90% Boost in Carbon Footprint Awareness
90% Faster Treatment Planning
